Why we Made Rise

Making the perfect English Breakfast Tea with High Performance

We know that the nation is obsessed with English Breakfast Tea, but there is also growing interest towards more health conscious decisions. Often, ‘health’ is associated with inconvenience; having to make changes, or integrate habits into your routine takes time. This can often be the biggest barrier to building and sticking to new healthy habits. This is something we wanted to address when working with the High Performance team.

During the early stages of product ideation, we discussed what ‘high performance’ means to us all. Themes of getting the most out of everyday, giving your all, and always pushing yourself came up. We wanted to create a blend that enabled this all, without adding to your list of new habits to change. With Rise, we saw an opportunity to make people’s everyday optimised, right from the start but in a familiar brew.

Without having to change how you operate, or go about your day, you can experience an extra edge from your daily cup of tea. Blended with premium quality Indian Assam Black tea for a rich flavour, then with added gotu kola, ginkgo biloba and yerba mate, which are natural nootropics.

What are nootropics?

Nootropics are supplements acting on the mind, in such a way as to improve cognitive function.

Why we made Rise

This enhancement of a cultural classic has been crafted to meet modern needs. A slow release of caffeine gives you a sustainable boost + avoids the crash. With added natural nootropics that support alertness and blood flow to the brain, Rise gives you that extra edge, to help you fuel your extraordinary, everyday.

We can’t wait for you to try our newest blend we made in collaboration with High Performance. Here’s to the nation's favourite brew, optimised.

If you’re interested in the journey of making a new product, head over to our TikTok where we share the process!

Consistent energy, Consistent High Performance.