Things transformed when, inspired by Leo Messi's routine in Argentina, I discovered Yerba Mate and other herbal teas - they provided a slower, more sustainable release of energy. Suddenly I was finishing a day on the bike with physical and mental energy to spare. The idea for Mission was born and arriving back in the UK, I linked up with nutritionists and master blenders to create a batch of performance teas. Keen to put them to the test, I travelled to Iceland to attempt to run the length of the country. Mission would replace coffees and gels. With our new hot and cold brew teas, I felt no dependence on caffeine and sugar and my energy levels felt consistent when tested. I ran 17 marathons in 10 days, setting a new Guinness World Record for the fastest crossing of the country. I felt then as I do now - incredibly excited by how many people could benefit from more consistent energy levels and the extraordinary things this could allow them to achieve. This is the reason we exist.