Welcome to the Mission community and thanks so much for adding us to your morning routine!

In 2016 l left my job in law to cycle the length of South America for charity. When needing extra energy back in the office and now on the bike, I, like many of us, turned to normal coffee and energy drinks to save the day. All that ever happened was a vicious cycle of energy crashes and poor sleep, leaving me needing more and more caffeine.

Things transformed when, inspired by Leo Messi’s routine in Argentina, I discovered Yerba Mate and other herbal teas - they provided a slower, more sustainable release of energy. Suddenly I was finishing a day on the bike with physical and mental energy to spare.

The idea for Mission was born and arriving back in the UK, I linked up with nutritionists and master blenders to create a batch of performance hot drinks.

Keen to put them to the test, I travelled to Iceland to attempt to run the length of the country. Mission would replace normal coffees and gels. With our new hot and cold brews, I felt no dependence on caffeine and sugar and my energy levels felt consistent when tested. I ran 17 marathons in 10 days, setting a new Guinness World Record for the fastest crossing of the country.

We’re now proud to fuel 12 premier league teams, 6 F1 teams, 100+ international athletes and over 100,000 happy customers.

I feel the same now as I did in South America - incredibly excited by how many more people could benefit from more consistent energy levels and the extraordinary things this could allow them to achieve.

I hope Mission takes you one cup closer to achieving your extraordinary. Do let us know what you think - feedback from the community means everything to us.

Thanks,