In 2016 l left my job in law to cycle the length of South America for charity. When needing extra energy back in the office and now on the bike, I, like many of us, turned to coffee and energy drinks to save the day. All that ever happened was a vicious cycle of energy crashes and poor sleep, leaving me needing more and more caffeine.

Things transformed when, inspired by Leo Messi's routine in Argentina, I discovered Yerba Mate and other herbal teas - they provided a slower, more sustainable release of energy. Suddenly I was finishing a day on the bike with physical and mental energy to spare.

The idea for Mission was born and arriving back in the UK, I linked up with nutritionists and master blenders to create a batch of performance teas.

Keen to put them to the test, I travelled to Iceland to attempt to run the length of the country. Mission would replace coffees and gels. With our new hot and cold brew teas, I felt no dependence on caffeine and sugar and my energy levels felt consistent when tested. I ran 17 marathons in 10 days, setting a new Guinness World Record for the fastest crossing of the country.

I felt then as I do now - incredibly excited by how many people could benefit from more consistent energy levels and the extraordinary things this could allow them to achieve. This is the reason we exist.

We are proud to fuel 12 premier league teams, 6 F1 teams, 100+ international athletes and 100,000 happy customers.

Fuel something extraordinary!

Thanks,

Tom