Become a Co-Owner of Mission
Join us on our journey to become the world’s leading Natural Energy brand.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. This marketing communication has been approved as a Financial Promotion by Crowdcube Capital Ltd (FCA no. 650205) on 18/10/2023
Mission aims to become the world’s leading natural energy brand.
With our small team, we have already sold over 5 million drinks.
Customers include Premier League football teams, F1 drivers and the England football team.
We’ve just launched with Holland & Barrett and have more exciting retail partnerships planned for 2024.
This is just the beginning. Together, let’s change the way the world fuels!
If your questions aren't answered below, please email investors@drink-mission.com and I'll get back to you ASAP.
Thanks,
Tom
Mission Founder
Products used and endorsed by: England's national football, rugby and cricket teams, Premier League Football clubs & Formula 1 drivers.
Over 5 million servings sold to date (£1m ARR).
Over 40% repeat purchase rate (double the industry average) & >70 NPS score.
Launched with Holland & Barrett and other high profile retail partnerships planned for 2024.
Investors include ex and current leadership teams of Hello Fresh, Kraft Cadbury, Brewdog, allplants, Moju, Gumtree, Innocent, Graze, Saatchi & Saatchi and Redrice Ventures, as well as Jake Humphrey, current England cricket captain Heather Knight and the western world’s most seasoned Everest climber, Kenton Cool.
Restore Energy Levels
Energise ingredients provide energy in a sustained way, avoiding a surge and crash. Green Tea is a rich source of L-Theanine, an amino acid which helps provide a calm but alert state of mind.
Improved Blood Flow
Beetroot and Cocoa Nibs contribute to improved blood flow. Betalains found in Beetroot can lead to an increase of nitric oxide availability in the blood. This availability increases blood flow and oxygen delivery throughout the body.
100% Natural Ingredients
Chinese Chunmee Green tea, Cocoa nibs, Ginger, Beetroot, Liquorice, Green Cardamom, natural flavouring.
Your Questions Answered
WHAT'S INVESTMENT & EIS?
What is equity crowdfunding?
Equity crowdfunding allows many individuals, usually customers, to buy shares in a brand they love, similar to venture capital investments but accessible to smaller investors.
Why are you doing this?
We've received investment requests from our community for years. Alongside our current investors, we're now offering this opportunity to bring you closer to the business by owning shares. This will allow us to help fuel our journey to become the world's leading natural energy brand.
What is EIS (Enterprise Investment Scheme)?
Your investment is EIS eligible, meaning you can claim back 30% of your investment via income tax relief. More information is available here.
What is the share price and valuation?
The share price and valuation will be listed on the Crowdcube pitch page. You'll invest at the same price and terms as the lead investors.
What is priority access?
Priority access is your chance to invest ahead of the wider Crowdcube audience of over 2 million members. We want to give customers preferential access to invest in Mission - this is exactly that!
WHO'S INVITED TO INVEST?
Who can invest?
Crowdcube is accessible in over 180 countries. Anyone over 18, except residents of the US, Canada, Japan, and a few other countries due to local laws.
Who am I investing alongside?
Investors include ex and current leadership teams of Hello Fresh, Kraft Cadbury, Brewdog, allplants, Moju, Gumtree, Innocent, Graze, Saatchi & Saatchi and Redrice Ventures, as well as Jake Humphrey, current England cricket captain Heather Knight and the western world’s most seasoned Everest climber, Kenton Cool.
WHY INVEST? REWARDS?
Are there rewards for all investors?
Yes! Besides owning EIS eligible shares, you'll get exclusive investor rewards. With a minimum investment of £36, we have designed a very generous rewards package for every single investor.
Rewards range from an exclusive 20% - 30% discount for life; a year of free Mission tea; your own custom performance blend created by a world-renowned master blender; even a social meet with a Mission investor and international athlete.
Sign up for priority access to be kept informed and get your rewards.
How do I make a return?
Understand when you might see a return on your shares. Short-term, we plan to reinvest
profits to grow. Long-term, you could see returns if we go public, buy back equity, or through future liquidity events. However, there is a risk of losing your investment.
WHAT NEXT?
I’ve registered for priority access, what's next?
Thanks for registering! We will soon go live on Crowdcube. Check your email for timing details and ensure your Crowdcube profile is complete.
What happens after I invest?
You'll receive your share certificate in Mission, get access to your rewards and receive quarterly shareholder updates from our Founder, Tom.
Become a Co-Owner of Mission
Join us on our journey to become the world’s leading Natural Energy brand.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. This marketing communication has been approved as a Financial Promotion by Crowdcube Capital Ltd (FCA no. 650205) on 18/10/2023
Why invest?
Mission aims to become the world’s leading natural energy brand.
With our small team, we have already sold over 5 million drinks.
Customers include Premier League football teams, F1 drivers and the England football team.
We’ve just launched with Holland & Barrett and have more exciting retail partnerships planned for 2024.
This is just the beginning. Together, let’s change the way the world fuels!
If your questions aren't answered below, please email investors@drink-mission.com and I'll get back to you ASAP.
Thanks,
Tom
Mission Founder
Products used and endorsed by: England's national football, rugby and cricket teams, Premier League Football clubs & Formula 1 drivers.
Over 5 million servings sold to date (£1m ARR).
Over 40% repeat purchase rate (double the industry average) & >70 NPS score.
Launched with Holland & Barrett and other high profile retail partnerships planned for 2024.
Investors include ex and current leadership teams of Hello Fresh, Kraft Cadbury, Brewdog, allplants, Moju, Gumtree, Innocent, Graze, Saatchi & Saatchi and Redrice Ventures, as well as Jake Humphrey, current England cricket captain Heather Knight and the western world’s most seasoned Everest climber, Kenton Cool.
WHAT'S INVESTMENT & EIS?
What is equity crowdfunding?
Equity crowdfunding allows many individuals, usually customers, to buy shares in a brand they love, similar to venture capital investments but accessible to smaller investors.
Why are you doing this?
We've received investment requests from our community for years. Alongside our current investors, we're now offering this opportunity to bring you closer to the business by owning shares. This will allow us to help fuel our journey to become the world's leading natural energy brand.
What is EIS (Enterprise Investment Scheme)?
Your investment is EIS eligible, meaning you can claim back 30% of your investment via income tax relief. More information is available here.
What is the share price and valuation?
The share price and valuation will be listed on the Crowdcube pitch page. You'll invest at the same price and terms as the lead investors.
What is priority access?
Priority access is your chance to invest ahead of the wider Crowdcube audience of over 2 million members. We want to give customers preferential access to invest in Mission - this is exactly that!
WHO'S INVITED TO INVEST?
Who can invest?
Crowdcube is accessible in over 180 countries. Anyone over 18, except residents of the US, Canada, Japan, and a few other countries due to local laws.
Who am I investing alongside?
Investors include ex and current leadership teams of Hello Fresh, Kraft Cadbury, Brewdog, allplants, Moju, Gumtree, Innocent, Graze, Saatchi & Saatchi and Redrice Ventures, as well as Jake Humphrey, current England cricket captain Heather Knight and the western world’s most seasoned Everest climber, Kenton Cool.
WHY INVEST? REWARDS?
Are there rewards for all investors?
Yes! Besides owning EIS eligible shares, you'll get exclusive investor rewards. With a minimum investment of £36, we have designed a very generous rewards package for every single investor.
Rewards range from an exclusive 20% - 30% discount for life; a year of free Mission tea; your own custom performance blend created by a world-renowned master blender; even a social meet with a Mission investor and international athlete.
Sign up for priority access to be kept informed and get your rewards.
How do I make a return?
Understand when you might see a return on your shares. Short-term, we plan to reinvest profits to grow. Long-term, you could see returns if we go public, buy back equity, or through future liquidity events. However, there is a risk of losing your investment.
WHAT NEXT?
I’ve registered for priority access, what's next?
Thanks for registering! We will soon go live on Crowdcube. Check your email for timing details and ensure your Crowdcube profile is complete.
What happens after I invest?
You'll receive your share certificate in Mission, get access to your rewards and receive quarterly shareholder updates from our Founder, Tom.
Meet the Athletes
Trusted by over 100 international athletes and Premier League football teams. Meet the growing community choosing to swap sugar highs and caffeine crashes for Mission's science-led, 100% natural alternative fuel.
Meet the Athletes
Trusted by over 100 international athletes and Premier League football teams. Meet the growing community choosing to swap sugar highs and caffeine crashes for Mission's science-led, 100% natural alternative fuel.
